Volkswagen (VW) is very serious work on the segment cheap car, now VW is preparing a new car (sub-brand) that will target emerging markets such as Brazil, Russia, India, China, and Southeast Asia. Cheap car VW will later be directly competing with cheap cars from Renault and Dacia Datsun Nissan. For the price itself will be the range 5000-10000 euro.
The plan is a new cheap car VW could be launched in 2015 and brought several models such as minivans, small sedan and wagon. In addition to targeting the emerging markets, VW will also market these cheap cars to Europe. As quoted by Autonews (15/10), VW spokesman, Eric Felber, said "We are constantly looking for new segments and markets where it could offer the car with a special budget. However, there has been no policy decisions ".
According to Auto Bild (Germany), cheap car will be equipped with VWs old VW engines are not very sophisticated technology, such as air bags (airbags), and even plans to reduce production costs, cheap car VW will also not products attached air conditioner or air conditioning (air conditioner). One of the cheapest car currently sold VW is the Skoda Citigo, with dibanderl a price of 8890 euros, or approximately USD 110 million. Unfortunately, VWs city car is not very successful release, it is due to several factors, such as its size is too small, has a length of only 3540 mm.
As for the VWs new low-cost car, will come with a longer size, with a length of about 4,000 mm to 4,200 mm. "We need a car at affordable prices in the UP for developing countries," explains Bernd Osterloh, head of VW Works Council, told Handelsblatt.
VW actually has partnered with Suzuki for creating this type of car, but the deal failed both last year. With this plan, VW gave the signal seriousness to work on the cheap car market that had not previously worked seriously in India and Southeast Asia. With the presence of VW, the tightening competition in the cheap car market segment which is currently experiencing significant growth in India and Southeast Asia.
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